I’m putting myself on a business cleanse Not this kind of cleanse.... Hey Reader, I need to tell you something that feels both obvious and mildly embarrassing: I spent most of this year taking advice from everybody but myself. Like… if someone in the online business space had a thought?A framework?A method?A 60-second TikTok with text overlays and vibey music? I consumed it like it was gospel. I invested in two masterminds.I listened to podcasts on my walks.I bought courses.I bought books.I...
17 days ago • 2 min read
So… can we have a do-over? I wish I could say that I disappeared from your inbox these last few months because I was off having some Eat, Pray, Love revelation in Mexico. But the truth? I thought moving here would magically fix everything. Oh, sweet, naive Jenn... Turns out, the problems and the bad habits packed themselves right into my suitcase. Everything feels the same... just with more sunshine, salt water, and tacos. (Honestly, the tacos are doing the heavy lifting.) And then life got…...
24 days ago • 2 min read
“Sully’s Mom? Do you have a job?” I swatted at the 12th mosquito who tried to take me out in the middle of a conservation site, surrounded by 30 Grade 5 students with bug nets and jars. JJ, came out of nowhere. He has a tendency to do that. I like JJ. He and my son have been getting closer this year. He is funny and sarcastic and a bit older than he needs to be at this age, but he means well. Him: Sully's mom? Me: JJ, you've been to my home MANY times. My name is Jenn. Him: Sure, sure. Do you...
6 months ago • 2 min read
I remember the moment I finally hired a marketing agency to help me build my funnel. I was excited (because FINALLY, someone else was going to take something off my plate). I was nervous (because hiring is an investment, and everyone had been telling me to do it for ages). But mostly, I was relieved. This was a multi-million dollar agency. They had years of experience and glowing testimonials. They knew what they were doing… right? Yeah. About that... Pretty early on, I started seeing red...
9 months ago • 2 min read
Hey Reader, Let me clear something up: Automated sales aren’t a myth. They’re not a unicorn, or the Loch Ness Monster, or Pacey Witter. Which reminds me...It's time to rewatch the entirety of Dawson's Creek again... They’re real. And the secret behind every big name you follow? A killer email ecosystem that sells for them all year long. Here’s what funnels actually do for your business: They turn subscribers into buyers while you focus on other parts of your biz (or just relax for once...I...
10 months ago • 2 min read
I pissed off the internets. Last Fall, I did something ‘scandalous’, I asked a service provider about their political leanings. I said I was asking because I am very clear on my values, and it is important to me that my money is in alignment with them. I know not everyone agrees with this, but it is what feels right for me. They said they understood why I was asking, but that they didn't feel comfortable telling me. I said that I completely understood and thanked them. I thought the...
10 months ago • 1 min read
I had a crush on my husband, and he didn't even know I existed... Spoiler Alert: Us in 2008 in Cuba, two weeks after we left our long-term partners for each other In my first year of University, I had a crush on my husband in the way only a 17-year-old girl can. I had moved from a very small town in New Brunswick and had just moved to the big city of Toronto for my major.He was in fourth year of the same program. We were a really small group (only 16 people were admitted every year). He had...
10 months ago • 1 min read
Raise your hand if you’ve ever wanted to break up with email marketing You spend hours writing emails, hit send, and…Crickets. No clicks. No sales. Just your dog judging you from the corner for swearing to yourself. You start thinking, “Maybe email isn’t for me.” But here’s the truth: It’s not your fault. It’s just that no one’s ever shown you how to know what’s working—and what’s not—so you can fix it. The “WTFunnel” Checklist Here’s how to figure out where your emails need some TLC (and how...
11 months ago • 2 min read
Picture The Greatest Showman ...but it's my 10-year-old son... My kiddo used to walk right up to strangers on the sidewalk and say, 'Hi! My name is Sully! What's your favourite hot sauce?!' This is just a prime example of how he was never the shy kid. He makes friends wherever he goes. Easily. But, admittedly, his anxiety has been ramping up over the past year or so and we've noticed a shift in him. He is more hesitant to participate and much more cautious. He expresses how nervous he is and...
11 months ago • 2 min read
