Your funnel is not one opt-in, five emails, and a sales page you built during a caffeine-fuelled weekend in 2022.
Your funnel is an ecosystem. And one neglected piece can f*ck with the whole thing.
So, do you have all of the pieces?
Visibility Marketing
Your future clients need a way to find you.
Social media, collaborations, podcasts, PR, ads, SEO, and the thirty-seven other ways you could get eyes on your business all feed people into your funnel.
But visibility without somewhere strategic to send them? That's a lot of content creation for very little money.
Lead Magnets/Tripwires
This is where interested strangers become actual leads.
Your lead magnet should solve a specific problem, attract people who could eventually buy your offer, and give them a logical next step.
Downloads are lovely. Qualified leads who want what you sell are better.
Welcome Sequence
Someone has invited you into their inbox.
Please do not greet them with one lonely delivery email and then disappear for six weeks.
Your welcome sequence introduces your point of view, shows them how you can help, and moves them toward the offer that makes the most sense for them.
Nurture Funnel
Most people will not buy five minutes after finding you. Rude, but true.
Your nurture emails keep building the relationship between promotions. They help your audience understand their problem, trust your approach, and remember that you exist when they're finally ready to do something about it.
Pre-Launch Funnel
A good launch starts before the cart opens.
Your pre-launch content gets your audience thinking about the right problem, challenges the beliefs keeping them stuck, and prepares them for the offer you're about to make.
That way, launch day feels like the next logical step instead of you bursting into their inbox yelling, "SURPRISE! BUY THIS!"
Launch Funnel
Your launch funnel helps someone make a confident decision while your offer is available.
It answers their questions, handles the very reasonable voice in their head asking, "But will this work for me?", and gives them a reason to act now.
And yes, you can sell without emailing seventeen times in four days.
Evergreen Funnel
Your evergreen funnel keeps that sales conversation going after the launch confetti has been vacuumed up.
It connects new leads to the right offer at the right time and gives your business another way to make sales outside launches, referrals, and you personally showing up to close them.
Sales Page
Your sales page pulls the entire thing together.
It connects their problem to your offer, shows them why your framework makes sense, and gives them enough information to decide whether they're in or out.
A prettier page will not rescue a disconnected funnel. The strategy leading people to your sales page matters just as much as the words on it. (and, hot take, I believe you need two sales pages...)
Track the Data
Your numbers tell you how the ecosystem is performing.
Where are people entering? Where are they clicking? Where are they leaving? Which offer is converting? Which email is doing absolutely nothing?
Data over drama. You use what's happening to decide what needs attention next.
And if you're like...
Join Fix My Funnel LIVE on September 15th at 12pm EST for FREE.
I am taking you behind the scenes of my monthly strategy calls that have helped service-based biz owners, just like you, sell more in their funnels.
Bring your coffee and your funnel, and let's get to work.
Fix My Funnel Live details:
- When: September 15th at 12pm ET (11am CT / 10am MT / 9am PT)
- Where: Zoom
- Cost: Free
Can’t make it live? The recording will be available, but only to those who register.
Want your funnel to be IN the hot seat? Fill out the form below. It means a free funnel strategy from yours truly.
P.S. The cart for WTFunnel?!? opens immediately after the event. If you've been waiting patiently, September 15th is coming soon! 10 founding spots for $297/month. Then the price goes up!
