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Email Funnels for Service Providers Who Give a Damn
I have rewritten one sentence on the WTFunnel?!? sales page approximately 900 times: For service providers who want their funnels to sell more. Every time I wrote it, I deleted it. All of those damn copy coaches and messaging coaches told me it was too generic. Too simple. I needed a sharper angle or a more specific promise. Something that sounded like I had locked myself in a room with a whiteboard and invented a proprietary method™. But I kept coming back to the same sentence because it’s...
I have an enemies list. Okay, fine. It has one actual person on it. His name is Mike Thorne, and he was my grade seven boyfriend who stole my wallet. It was a leather wallet with a horse burned into the front. I got it on vacation with my parents. It had a whole $5 in it. I asked him if he took it, and he said no. A week later he broke up with me. Later, his friend revealed that Mike stole the wallet specifically to psychologically destroy me. It worked, Mike. It worked. The enemies I want to...
From Tuesday night fitness classes to a 41% conversion rate. This story starts way before funnels were even part of my vocabulary. I was running Baby Mama Fitness, my postpartum fitness business, and posting about my daytime classes in a Facebook group. My client "A" slid into my DMs and asked if I would teach a nighttime class. She said if I agreed, she'd fill it with friends and people from her community. I said yes, reluctantly. (I only wanted to teach moms and babies. Nighttime was not...