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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
Dawson’s Creek was a teenage awakening for me I don’t mean “Oh, I liked that show.” I mean, I felt it. Those characters were some of the first people I ever had a parasocial relationship with before I even knew that term existed. I watched them fall in love, get heartbroken, have big feelings on docks and in bedrooms and in classrooms, and it shaped something in me. It was the first time I remember thinking, this is what longing feels like. This is what love is supposed to feel like. This is...
Me, during your next launch... Or all up in your evergreen business... Funnel friend, I need to tell you where WTFunnel?!? actually came from. It wasn’t a master plan.It wasn’t a big strategy brainstorm.It definitely wasn’t me sitting down thinking, “Yes, this will be my next scalable offer.” It came from Morgan. I had built a couple of her launches. Full done-for-you. Strategy, copy, all of it. And they worked. She made money. It was solid. But then she said something that stopped me in my...
What changes when you’re not building alone Funnel friend, There’s a version of business growth people talk about loudly. Metrics. Milestones. Strategy shifts. Big moves. And then there’s the quieter part that almost never gets named. The part where someone is simply not alone while they build. I’ve seen this up close more times than I can count, and it never looks dramatic from the outside. There’s no big reveal moment. No overnight transformation. What changes is subtler than that, and way...