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Email Funnels for Service Providers Who Give a Damn
From Tuesday night fitness classes to a 41% conversion rate. This story starts way before funnels were even part of my vocabulary. I was running Baby Mama Fitness, my postpartum fitness business, and posting about my daytime classes in a Facebook group. My client "A" slid into my DMs and asked if I would teach a nighttime class. She said if I agreed, she'd fill it with friends and people from her community. I said yes, reluctantly. (I only wanted to teach moms and babies. Nighttime was not...
M had over 100k Instagram followers and was barely selling anything. Her offer was good. Her content was good. Her audience loved her. She had built something real over years of showing up consistently, and the people who did buy from her were obsessed. But her launches? Her launches were bombing every single time. When I got inside her funnel, it took me all of 4.3 minutes to figure out what was wrong. Her Instagram following was enormous. Her email list was tiny. Everyone who loved her was...
Raise your hand if you've been personally victimized by the passive income girlies. (takes a long sip of coffee) Yeah. Me too. Kind of. Let me explain. Hot take: passive income isn't real. And anyone who told you otherwise was probably selling you a $27 PDF. Now, before you @ me. I don't think anyone is out here twirling their villain moustache trying to scam you. I really don't. What I think is happening is a lot of oversimplifying. A lot of showing you the front door without showing you the...