Funnel friend, There’s a stage of business that sneaks up on you. It’s the post-DIY, pre-hand-it-all-over stage.The one where you’ve proven you can build something real…but you feel like maybe you've hit a plateau. Nothing is technically “broken.”But nothing feels easy anymore, either. Early on, hustle does most of the heavy lifting.You try things. You learn fast. You move. But once your business is more complex, hustle stops being the lever. A second brain becomes the lever. Because this is...
15 days ago • 2 min read
The Year of Slow Exposure Last year, my word of the year was 'Ease'. And I don’t mean 'ease' in a Pinterest-y, bubble bath, “romanticize your life” kind of way. I mean 'ease' as a filter. A rule. A boundary I desperately needed. Every decision ran through the same question. What’s the easiest choice? What apartment should we live in in Playa?What school should our son go to?Do we do the extracurricular or not?Where do we eat tonight?What shoes am I wearing today? Not what’s the best...
19 days ago • 3 min read
Stop white-knuckling your way to your next revenue goal Funnel friend, can we have a quick, loving intervention? I keep watching smart, capable biz owners white-knuckle their way to the next revenue goal like it’s some kind of rite of passage. Your teeth clenched. Shoulders up around your ears. Whispering, “I can figure this out” at your laptop like it’s going to magically start cooperating just cuz. Sound familiar? You built this thing yourself.You’re not new to this.You’ve already proven...
22 days ago • 2 min read
I Marie Kondo’d my entire business Last week I had the urge.Not the “clean out one drawer” urge.Not the “switch planners” urge. The burn-it-all-down-and-start-fresh urge. I don’t know if it’s the end-of-year energy, the fact that 2026 feels like it’s rumbling in the distance, or the simple reality that some stuff in my business has been collecting dust for… years. But something came over me and I went on an absolute rampage. First stop: Instagram.I unfollowed 200 accounts in one sitting.Not...
about 2 months ago • 2 min read
I’m putting myself on a business cleanse Not this kind of cleanse.... Hey Reader, I need to tell you something that feels both obvious and mildly embarrassing: I spent most of this year taking advice from everybody but myself. Like… if someone in the online business space had a thought?A framework?A method?A 60-second TikTok with text overlays and vibey music? I consumed it like it was gospel. I invested in two masterminds.I listened to podcasts on my walks.I bought courses.I bought books.I...
2 months ago • 2 min read
So… can we have a do-over? I wish I could say that I disappeared from your inbox these last few months because I was off having some Eat, Pray, Love revelation in Mexico. But the truth? I thought moving here would magically fix everything. Oh, sweet, naive Jenn... Turns out, the problems and the bad habits packed themselves right into my suitcase. Everything feels the same... just with more sunshine, salt water, and tacos. (Honestly, the tacos are doing the heavy lifting.) And then life got…...
2 months ago • 2 min read
“Sully’s Mom? Do you have a job?” I swatted at the 12th mosquito who tried to take me out in the middle of a conservation site, surrounded by 30 Grade 5 students with bug nets and jars. JJ, came out of nowhere. He has a tendency to do that. I like JJ. He and my son have been getting closer this year. He is funny and sarcastic and a bit older than he needs to be at this age, but he means well. Him: Sully's mom? Me: JJ, you've been to my home MANY times. My name is Jenn. Him: Sure, sure. Do you...
8 months ago • 2 min read
I remember the moment I finally hired a marketing agency to help me build my funnel. I was excited (because FINALLY, someone else was going to take something off my plate). I was nervous (because hiring is an investment, and everyone had been telling me to do it for ages). But mostly, I was relieved. This was a multi-million dollar agency. They had years of experience and glowing testimonials. They knew what they were doing… right? Yeah. About that... Pretty early on, I started seeing red...
11 months ago • 2 min read
Hey Reader, Let me clear something up: Automated sales aren’t a myth. They’re not a unicorn, or the Loch Ness Monster, or Pacey Witter. Which reminds me...It's time to rewatch the entirety of Dawson's Creek again... They’re real. And the secret behind every big name you follow? A killer email ecosystem that sells for them all year long. Here’s what funnels actually do for your business: They turn subscribers into buyers while you focus on other parts of your biz (or just relax for once...I...
11 months ago • 2 min read