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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
I had a reverse identity crisis I didn't wake up one day and not recognize myself. I had the other kind of identity crisis. The kind where you've known exactly who you are for a long time and you've been quietly negotiating her down to something smaller, safer, and easier to swallow. I've been doing that for a while. A few years ago, a well-known name in this industry outed me to 15,000 email subscribers for asking them about their politics before I'd hire them. I lost business friends over...
Dawson’s Creek was a teenage awakening for me I don’t mean “Oh, I liked that show.” I mean, I felt it. Those characters were some of the first people I ever had a parasocial relationship with before I even knew that term existed. I watched them fall in love, get heartbroken, have big feelings on docks and in bedrooms and in classrooms, and it shaped something in me. It was the first time I remember thinking, this is what longing feels like. This is what love is supposed to feel like. This is...
Me, during your next launch... Or all up in your evergreen business... Funnel friend, I need to tell you where WTFunnel?!? actually came from. It wasn’t a master plan.It wasn’t a big strategy brainstorm.It definitely wasn’t me sitting down thinking, “Yes, this will be my next scalable offer.” It came from Morgan. I had built a couple of her launches. Full done-for-you. Strategy, copy, all of it. And they worked. She made money. It was solid. But then she said something that stopped me in my...