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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
Funnel friend, There’s a stage of business that sneaks up on you. It’s the post-DIY, pre-hand-it-all-over stage.The one where you’ve proven you can build something real…but you feel like maybe you've hit a plateau. Nothing is technically “broken.”But nothing feels easy anymore, either. Early on, hustle does most of the heavy lifting.You try things. You learn fast. You move. But once your business is more complex, hustle stops being the lever. A second brain becomes the lever. Because this is...
The Year of Slow Exposure Last year, my word of the year was 'Ease'. And I don’t mean 'ease' in a Pinterest-y, bubble bath, “romanticize your life” kind of way. I mean 'ease' as a filter. A rule. A boundary I desperately needed. Every decision ran through the same question. What’s the easiest choice? What apartment should we live in in Playa?What school should our son go to?Do we do the extracurricular or not?Where do we eat tonight?What shoes am I wearing today? Not what’s the best...
I Marie Kondo’d my entire business Last week I had the urge.Not the “clean out one drawer” urge.Not the “switch planners” urge. The burn-it-all-down-and-start-fresh urge. I don’t know if it’s the end-of-year energy, the fact that 2026 feels like it’s rumbling in the distance, or the simple reality that some stuff in my business has been collecting dust for… years. But something came over me and I went on an absolute rampage. First stop: Instagram.I unfollowed 200 accounts in one sitting.Not...