Funnel friend,

There’s a stage of business that sneaks up on you.

It’s the post-DIY, pre-hand-it-all-over stage.
The one where you’ve proven you can build something real…but you feel like maybe you've hit a plateau.

Nothing is technically “broken.”
But nothing feels easy anymore, either.

Early on, hustle does most of the heavy lifting.
You try things. You learn fast. You move.

But once your business is more complex, hustle stops being the lever.

A second brain becomes the lever.

Because this is the point where you’re no longer asking beginner questions like, “How do I set this up?”

You’re asking questions like:

Is my offer actually the problem… or do I just not have enough eyeballs yet?
Why does everyone unsubscribe after that email?
Is this sequence doing its job, or is it just… there?
Should I simplify this funnel, or am I about to delete the only thing that’s working?

These aren’t Googleable questions.
They’re judgment calls.

And when you’re making judgment calls alone, everything slows down.

You think.
You tweak.
You undo the tweak.
You wonder if you’re overthinking.
You wonder if you’re underthinking.
You open Slack, then close it, then open your notes app like it’s going to tell you the answer.

Not because you don’t know enough, but because you’re thinking in a vacuum.

Here’s the reframe I want you to borrow for a minute:

At this stage, growth doesn’t come from more effort.
It comes from shortening the distance between thinking and action.

When you can say,
“Here’s what I’m about to do. Talk me out of it if this is a bad idea,”
or
“Is this the thing to focus on, or am I missing something obvious?”

Everything moves faster.

Decisions get cleaner.
Funnels get simpler (the right kind of simple).
You stop burning weeks on things that were never the bottleneck.

This is also why the jump from DIY straight to done-for-you feels wrong for so many people.

You don’t want to disappear from your business.
You want to understand it better.
You want support without giving up control.

That middle phase isn’t about being handheld.
It’s about having a real feedback loop while you build.

It’s the phase almost everyone skips.
And it’s why this stage feels heavier than it needs to be.

And that's why I built WTFunnel?!? Because you are too far into your business to be making every decision about your funnel yourself. And having my strategy brain in your business on the reg (without the 1:1 pricetag) is the key to that next level.

Doors open mid-February, so keep an eye out for when I turn that clunky Google doc into an actual sales page 😂

P.S. This year, I am committed to pouring money into the hands of my biz friends, and not into Meta. If you serve women course creators and service-providers, I am looking to sponsor newsletters, teach in communities, and am starting an affiliate program for all of my offers. If this sounds like something you'd be interested in, hit that reply button!