I thought to myself, 'Why am I even writing this email!?!'

Ok. I made a promise to you that I would, so there's that.

But really? Because I KNOW that if I am consistent, I offer value, I connect with you, you will go from subscribers to buyers.

Because, at some point in time you're going to want to up your email game and, fingers crossed 🤞🏻, you think to yourself, 'Oh! I wonder if that Jenn Green chick is free?'
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But there are a lot of steps along the way from me just showing up in your inbox consistently to you yelling 'Take my money!'

So, what are the steps to turn subscribers into sales?

1.Email. Your. List.

When I work with clients, the first thing I do is sign up for their email list and see what happens. Want to know what happens more often than not? Crickets... I don't get a single email. Whether your list has 3 people or 3000 people, you owe it to them to show up as your full self and email them. Consistency builds trust. The very first thing you should do when you start taking your emails seriously is to schedule at a very minimum 3 emails that every single subscriber gets when they sign up to your list. Then you avoid the confusion that happens when you randomly show up in their inbox trying to sell your latest thing 😉

2. Let them get to know you.

Gone are the days of bro marketing (phew 😰). People want connection. Real connection. If you haven't sent your list a 'story' email lately, make that your very next email. We want to see the REAL you. Tell us what's been up in your life. Tell us a story from your childhood. Tell us a joke. And then connect that to what you do and how you can help them.

3. Be STRATEGIC

'Jenn! What does this even mean!?!' It means that while sending an email is better than not sending an email, having a strategy is better than just sending random emails and sitting by your payment processor waiting for that 'ding'.
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Things I ask my clients to come up with a strategy:

• How are people getting on your list? Are they vetted with opt-ins and warmed up?
• Are you in a sales cycle or a nurture cycle in your business?
• Do you have a launch coming up?
• Does your client have all of the education they need in order to buy from you?

Asking yourself these questions can help you come up with a plan for where your emails are leading your audience.

4. When is the last time you asked for the sale?
​No, really...

Sometimes people come to me and say, 'Emails don't work! Nobody is buying from me!' My inevitable next question is, 'Ok, how often are you asking for the sale?' One of two things happens, they either look like a deer in the headlights OR they say, 'Every email!' ...and then I read those emails and can't find a sales pitch with a magnifying glass. You have to ask for the sale. You have to say, 'Do you have this problem? Great! I can solve your problem. Buy this specific thing by hitting this specific button to help you solve this specific problem with my very specific experience.' Ask for the sale.

That's pretty much it in a nutshell! This is how you turn your emails into an actual sales machine.

So, where are we going with these emails?

I am in a nurture phase in my business which means I am going to be getting up and personal in your inboxes while offering a TON of value.

I am building a suite of awesome freebies to teach you how to make more money with your emails.

I am here to help you turn your own subscribers into sales.

So, thank you for being here.