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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
What changes when you’re not building alone Funnel friend, There’s a version of business growth people talk about loudly. Metrics. Milestones. Strategy shifts. Big moves. And then there’s the quieter part that almost never gets named. The part where someone is simply not alone while they build. I’ve seen this up close more times than I can count, and it never looks dramatic from the outside. There’s no big reveal moment. No overnight transformation. What changes is subtler than that, and way...
Funnel friend, There’s a stage of business that sneaks up on you. It’s the post-DIY, pre-hand-it-all-over stage.The one where you’ve proven you can build something real…but you feel like maybe you've hit a plateau. Nothing is technically “broken.”But nothing feels easy anymore, either. Early on, hustle does most of the heavy lifting.You try things. You learn fast. You move. But once your business is more complex, hustle stops being the lever. A second brain becomes the lever. Because this is...
The Year of Slow Exposure Last year, my word of the year was 'Ease'. And I don’t mean 'ease' in a Pinterest-y, bubble bath, “romanticize your life” kind of way. I mean 'ease' as a filter. A rule. A boundary I desperately needed. Every decision ran through the same question. What’s the easiest choice? What apartment should we live in in Playa?What school should our son go to?Do we do the extracurricular or not?Where do we eat tonight?What shoes am I wearing today? Not what’s the best...