I remember the moment I finally hired a marketing agency to help me build my funnel. I was excited (because FINALLY, someone else was going to take something off my plate). I was nervous (because hiring is an investment, and everyone had been telling me to do it for ages). But mostly, I was relieved. This was a multi-million dollar agency. They had years of experience and glowing testimonials. They knew what they were doing… right? Yeah. About that... Pretty early on, I started seeing red...

Hey Reader, Let me clear something up: Automated sales aren’t a myth. They’re not a unicorn, or the Loch Ness Monster, or Pacey Witter. Which reminds me...It's time to rewatch the entirety of Dawson's Creek again... They’re real. And the secret behind every big name you follow? A killer email ecosystem that sells for them all year long. Here’s what funnels actually do for your business: They turn subscribers into buyers while you focus on other parts of your biz (or just relax for once...I...

I pissed off the internets. Last Fall, I did something ‘scandalous’, I asked a service provider about their political leanings. I said I was asking because I am very clear on my values, and it is important to me that my money is in alignment with them. I know not everyone agrees with this, but it is what feels right for me. They said they understood why I was asking, but that they didn't feel comfortable telling me. I said that I completely understood and thanked them. I thought the...