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Email Funnels for Service Providers Who Give a Damn
I once fired the loveliest client If you thought I was going to use another famous 'You're fired' meme, you maaaay need to revisit my values page on my website 😉 I had a client once who was probably the loveliest client on the face of the planet. Her work was relevant. She had a tonne of followers. She was really forking good at what she did, and I genuinely enjoyed every conversation we had. At the end of our three-month contract, we mutually decided to part ways. Because every time we met,...
Your funnel is not one opt-in, five emails, and a sales page you built during a caffeine-fuelled weekend in 2022. Your funnel is an ecosystem. And one neglected piece can f*ck with the whole thing. So, do you have all of the pieces? Visibility Marketing Your future clients need a way to find you. Social media, collaborations, podcasts, PR, ads, SEO, and the thirty-seven other ways you could get eyes on your business all feed people into your funnel. But visibility without somewhere strategic...
I have rewritten one sentence on the WTFunnel?!? sales page approximately 900 times: For service providers who want their funnels to sell more. Every time I wrote it, I deleted it. All of those damn copy coaches and messaging coaches told me it was too generic. Too simple. I needed a sharper angle or a more specific promise. Something that sounded like I had locked myself in a room with a whiteboard and invented a proprietary method™. But I kept coming back to the same sentence because it’s...