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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
Funnel friend, There’s a stage of business that sneaks up on you. It’s the post-DIY, pre-hand-it-all-over stage.The one where you’ve proven you can build something real…but you feel like maybe you've hit a plateau. Nothing is technically “broken.”But nothing feels easy anymore, either. Early on, hustle does most of the heavy lifting.You try things. You learn fast. You move. But once your business is more complex, hustle stops being the lever. A second brain becomes the lever. Because this is...
The Year of Slow Exposure Last year, my word of the year was 'Ease'. And I don’t mean 'ease' in a Pinterest-y, bubble bath, “romanticize your life” kind of way. I mean 'ease' as a filter. A rule. A boundary I desperately needed. Every decision ran through the same question. What’s the easiest choice? What apartment should we live in in Playa?What school should our son go to?Do we do the extracurricular or not?Where do we eat tonight?What shoes am I wearing today? Not what’s the best...
Stop white-knuckling your way to your next revenue goal Funnel friend, can we have a quick, loving intervention? I keep watching smart, capable biz owners white-knuckle their way to the next revenue goal like it’s some kind of rite of passage. Your teeth clenched. Shoulders up around your ears. Whispering, “I can figure this out” at your laptop like it’s going to magically start cooperating just cuz. Sound familiar? You built this thing yourself.You’re not new to this.You’ve already proven...