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I help service-based businesses double their revenue using email marketing with copy that converts and funnels that sell.
I pissed off the internets. Last Fall, I did something ‘scandalous’, I asked a service provider about their political leanings. I said I was asking because I am very clear on my values, and it is important to me that my money is in alignment with them. I know not everyone agrees with this, but it is what feels right for me. They said they understood why I was asking, but that they didn't feel comfortable telling me. I said that I completely understood and thanked them. I thought the...
I had a crush on my husband, and he didn't even know I existed... Spoiler Alert: Us in 2008 in Cuba, two weeks after we left our long-term partners for each other In my first year of University, I had a crush on my husband in the way only a 17-year-old girl can. I had moved from a very small town in New Brunswick and had just moved to the big city of Toronto for my major.He was in fourth year of the same program. We were a really small group (only 16 people were admitted every year). He had...
Raise your hand if you’ve ever wanted to break up with email marketing You spend hours writing emails, hit send, and…Crickets. No clicks. No sales. Just your dog judging you from the corner for swearing to yourself. You start thinking, “Maybe email isn’t for me.” But here’s the truth: It’s not your fault. It’s just that no one’s ever shown you how to know what’s working—and what’s not—so you can fix it. The “WTFunnel” Checklist Here’s how to figure out where your emails need some TLC (and how...