Do you like free things??
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Jenn Green
Email Funnels for Service Providers Who Give a Damn
I have an enemies list. Okay, fine. It has one actual person on it. His name is Mike Thorne, and he was my grade seven boyfriend who stole my wallet. It was a leather wallet with a horse burned into the front. I got it on vacation with my parents. It had a whole $5 in it. I asked him if he took it, and he said no. A week later he broke up with me. Later, his friend revealed that Mike stole the wallet specifically to psychologically destroy me. It worked, Mike. It worked. The enemies I want to...
From Tuesday night fitness classes to a 41% conversion rate. This story starts way before funnels were even part of my vocabulary. I was running Baby Mama Fitness, my postpartum fitness business, and posting about my daytime classes in a Facebook group. My client "A" slid into my DMs and asked if I would teach a nighttime class. She said if I agreed, she'd fill it with friends and people from her community. I said yes, reluctantly. (I only wanted to teach moms and babies. Nighttime was not...
M had over 100k Instagram followers and was barely selling anything. Her offer was good. Her content was good. Her audience loved her. She had built something real over years of showing up consistently, and the people who did buy from her were obsessed. But her launches? Her launches were bombing every single time. When I got inside her funnel, it took me all of 4.3 minutes to figure out what was wrong. Her Instagram following was enormous. Her email list was tiny. Everyone who loved her was...