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Jenn Green
Email Funnels for Service Providers Who Give a Damn
Your funnel is not one opt-in, five emails, and a sales page you built during a caffeine-fuelled weekend in 2022. Your funnel is an ecosystem. And one neglected piece can f*ck with the whole thing. So, do you have all of the pieces? Visibility Marketing Your future clients need a way to find you. Social media, collaborations, podcasts, PR, ads, SEO, and the thirty-seven other ways you could get eyes on your business all feed people into your funnel. But visibility without somewhere strategic...
I have rewritten one sentence on the WTFunnel?!? sales page approximately 900 times: For service providers who want their funnels to sell more. Every time I wrote it, I deleted it. All of those damn copy coaches and messaging coaches told me it was too generic. Too simple. I needed a sharper angle or a more specific promise. Something that sounded like I had locked myself in a room with a whiteboard and invented a proprietary method™. But I kept coming back to the same sentence because it’s...
I have an enemies list. Okay, fine. It has one actual person on it. His name is Mike Thorne, and he was my grade seven boyfriend who stole my wallet. It was a leather wallet with a horse burned into the front. I got it on vacation with my parents. It had a whole $5 in it. I asked him if he took it, and he said no. A week later he broke up with me. Later, his friend revealed that Mike stole the wallet specifically to psychologically destroy me. It worked, Mike. It worked. The enemies I want to...